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As we all know, the internet is turning mobile and, naturally, our websites are too. With the introduction of responsive design, websites are now adopting this approach in numbers. As a company, we adopted this concept early, gaining the required knowledge and have successfully launched several websites for our clients. You may ask yourself what all the fuss is about and why so many people are shifting towards mobile devices and if it's really worth all the extra effort. In this article we will outline some of the key benefits of responsive design..
Rather that isolating your website to suit only desktop computers, a responsive design site is much more flexible, adapting the layout based upon the size of the screen the user if viewing the page on. This ensures that the website delivers the richest possible user experience, helps reduce bounce rates and improves website goal completion statistics.
Technology and computers are ever changing, making it very hard to keep up-to date with the latest and greatest offerings from the manufacturers. With the high demand for portable and wearable devices, we find ourselves in a sea of technology with differing screen sizes. In making your website responsive you have already future-proofed your website for devices which have not been released yet, allowing you to focus all your attention on good website content.
Before the introduction of responsive design, developers had to create and plan multiple versions of websites specifically tailored to different types of devices e.g mobile. Following the implementation of responsive design, website developers now only rely on one code base to fix/enhance the website, and content contributors are only required to add content in one location. This saves you both time and money and allows you to get the most from all possible devices.
In creating one website that will adjust for multiple devices, you ensure your website gets the best possible results from search engines such as Bing and Google. Instead of building up an archive of links and optimising your content for multiple devices, you are now only required to optimise a single website. In addition, the URL structure will remain consistent across all devices, improving your search engine ranking and visibility.
If a user visits your website on a particular device which does not look aesthetically pleasing or encounters a problem, you are likely to lose that potential business. If the website can be accessed with ease from any device, they are much more likely to successfully visit the pages your website you want them to visit such as a checkout complete page or enquiry form.
Responsive design websites are gradually appearing across websites, but the have not yet reached a wider market. It is very unlikely your competitor will have an all singing and dancing website which works across every device. Adopting a responsive website early allows you to gain a significant advantage.
The benefits of responsive design are exponential. Companies are slow in the uptake of adopting this approach and we strongly suggest you consider it. We have outlined a few of the benefits but can assure you there are many more. We would be more than happy to discuss them with you.