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Mobile Takeover!

Mobile web usage has taken off at a staggering rate since the introduction of the first iPhone which was less than six years ago. Not long ago mobile friendly websites were considered a costly ‘nice-to-have’ enhancement. Nowadays the need to engage users across various screen sizes and platforms is imperative to any business.

Below are some statistics to help digest how important mobile devices have become:

  • On average Smartphone owners look at their mobile phone about 150 times a day.
  • Mobile internet usage is growing fast! Faster than desktop internet usage ever did. It is expected that mobile internet usage will surpass desktop usage in late 2014.
  • There are more mobile devices sold & activated every day than new born babies.
  • Users expect mobile experiences to be as good as or better than their desktop experiences. A bad mobile  experience can lead to negative frustration.
  • Users are more engaged on mobile-optimised websites. The average time spent on a mobile website is five minutes! That is two minutes more than desktop websites.
  • Mobile devices are growing exponentially worldwide. Your audience is much more global than ever and as such provides new new business opportunities.

What does this mean?

As the number of online mobile users continues to accelerate, the need for a mobile-optimised website design becomes much more imperative. If you do not have a mobile strategy in place, it’s time to get started. Stop, and take a second to look at all the Smartphones around you, they are everywhere and have become an interwoven part of our lives and responsive design is starting to be taken as a given.

Want to Know More?

C2 have helped to design and create intuitive responsive mobile experiences for a number of clients. Contact us for more information on how we can help you, to get your business off on the right foot!

11 Jul 2014

About the Author

James CTwo is our blogging alter ego for the Dynamics CRM and Web experts here at C2. We have a passion for anything CRM, Web Design or Social Media. We love writing about it! Find us on YouTube & Twitter.

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