Can't visualise your website? Prototype!

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At C2 we pay special attention to the planning of projects from the offset. We have learned that a firm understanding and proof of concept are key in making projects run smoothly and efficiently. Whether it is a small piece of bespoke work, or a full website build, we have a process to make your website visually apparent to both the client and development team. Introducing prototyping...

The Tools

Once we have gathered all the core features of your website, we first turn our head to mapping out how best to present this to our audience. In order to achieve this, we took advantage to some powerful prototyping software. We found there to be a vast amount of them available for prototyping but after experimenting with a few, we found Balsamiq be our favourite in creating fast and effective wireframes - without over complicating the process too much. It has a very unique black and white "sketch" styled approach which is perfect and prevents us initially getting too caught up with the niceties, such as the colours and contrasts to be used on the website. At this stage, we want to focus directly on what is required and how best to present to its target audience.

Proof is in the pudding...


We have used this process across many websites in the past to give a visual representation of how the website is to look on several devices such as desktop, tablet and mobile. Belfast City Council is an example of this approach, whereby we prototyped the website several times before we reached a comprehensive layout which fitted the bill. Once the prototype has passed through the prototyping process and agreed by all parties – it was then passed onto the designers, who could use it as a backbone to base the website design around. You can see the process we took in the prototyping stage in the image below - before a splash of colour or stunning image was considered.


How can we help you?

Prototyping, understandably, is not for every project and does take a considerable amount of time at the beginning of the project. However it does reap huge rewards later on during the design and development stages. The process also helps iron out any potential problems with the site navigation and gives the client a clear understanding of how things are going to work before a splash of colour is applied. We found this approach to be very successful and from the feedback, so do our clients.


About the Author

James CTwo is our blogging alter ego for the Dynamics CRM and Web experts here at C2. We have a passion for anything CRM, Web Design or Social Media. We love writing about it! Find us on YouTube & Twitter.

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